This is the art of changing your website and making it more understandable to Google (and all search engines). Some of these changes are visible and some are not, and the list of changes will vary greatly not because of the site, but from strategy too. There are over 200 agreed ranking factors for Google and your site will automatically have these whether you know it or not. Many are off site, but the onsite optimisation will all come from the strategy and key words you are targeting to generate your traffic that is your digital marketing campaign.
We will analyse your website manually with this in mind, then determine the changes recommended to achieve your marketing goals. Sometimes this is ongoing, sometimes it’s only once, because your website and every website design is unique. Having an optimised site targeted around your goals will maximise all off-site work and increase your results.